SWOT, PEST, and More: Market Segmentation Tools for Faculty and Students

Date, Location

Tue, 03/22/2011 - 12:00pm - 1:00pm

About the Event

It's a challenging job market out there. Business school faculty need GIS and market segmentation tools to give their students real-world experience solving critical business problems.

Academic libraries can now make these tools available to students and faculty for use on a range of business, planning, sociology, public administration, and health policy projects including PEST and SWOT analyses-without the need for GIS training or expertise.

Join our panel of experts to see how using BusinessDecision with Esri's Tapestry Segmentation prepares students for the job market with real-world class projects. The projects have used market segmentation to recruit students, increase tourism and support a non-profit organization.

The program will highlight:
• How market segmentation data is used in the real world to solve business problems
• How students and faculty use this data on projects that provide value to their institutions and communities
• The role of academic libraries in providing this data to faculty and students

Cost: no charge

To Register:


Event Website


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