SWOT, PEST, and More: Market Segmentation Tools for Faculty and Students
Event Type: Online/web-based
Topics: Information Literacy, Instruction, Technology, Library Electronic Resources
Contact: Leora Troper
Date, Location
Tue, 03/22/2011 - 12:00pm - 1:00pm
About the Event
It's a challenging job market out there. Business school faculty need GIS and market segmentation tools to give their students real-world experience solving critical business problems.
Academic libraries can now make these tools available to students and faculty for use on a range of business, planning, sociology, public administration, and health policy projects including PEST and SWOT analyses-without the need for GIS training or expertise.
Join our panel of experts to see how using BusinessDecision with Esri's Tapestry Segmentation prepares students for the job market with real-world class projects. The projects have used market segmentation to recruit students, increase tourism and support a non-profit organization.
The program will highlight:
• How market segmentation data is used in the real world to solve business problems
• How students and faculty use this data on projects that provide value to their institutions and communities
• The role of academic libraries in providing this data to faculty and students
Cost: no charge
To Register:
https://event.on24.com/eventRegistration/EventLobbyServlet?target=regist...
Event Website
http://www.libraryjournal.com/lj/toolswebcast/889377-388/swot_pest_and_more_market.html.cspSubmitted by: Leora Troper on Thu, 03/17/2011 - 7:29pm Contact the person who posted this item.