OLA 2011: Rebranding Libraries as Reading Places by Jim Scheppke
Rebranding Libraries as Reading Places (2011 OLA Conference Presentation by Jim Scheppke)
In the last decade, there was decision that libraries should be rebranded as information places in an effort to make libraries more relevant in a new age of technology. We even changed the logo! Now, Oregon's State Librarian is advocating for a return to our roots as places of reading.
Author: Jim Scheppke, Oregon State Librarian
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|Make Reading Our Brand.ppt||3.68 MB|