OCLC Research Seeking Synchronicity Webinar
Event Type: Online/web-based
Contact: Lynn Silipigni Connaway, Ph.D.
Tue, 11/15/2011 - 11:00am - 12:00pm
About the Event
In this webinar, Lynn Silipigni Connaway, Ph.D., and Marie L. Radford, Ph.D., will discuss the key findings of their multi-year study that were recently published in the report, Seeking Synchronicity: Revelations and Recommendations for Virtual Reference.
These findings indicate that today's students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a life long information-seeking journey. By transforming virtual reference (VR) services into relationship-building opportunities, libraries can leverage the positive feelings people have for libraries in a crowded online space where the biggest players often don't have the unique experience and specific strengths that librarians offer.
Specific details that Connaway and Radford will discuss in the webinar include:
• The exaggerated death of ready reference
• The importance of query clarification in VR
• Ways to boost accuracy and build better interpersonal relationships in VR
• What can be learned from VR transcripts
• How convenience is the "hook" that draws users into VR services
• Generational differences in how people perceive reference interactions and determine success
• The need for more and better marketing
Cost: no charge
Registration link: oclc.webex.com/ec0605ld/eventcenter/enroll/register.do