Cruise to Success: Marketing for Libraries
Event Type: Online/web-based
Contact: Tom Peters, OPAL Coordinator
Fri, 03/06/2009 - 9:00am - 10:00am
About the Event
The presenter, Loreen Phillips will provide clear, step-by-step instructions and guidelines for developing a successful library marketing program. We will speak with her about how libraries of all types, but especially academic libraries, can improve their marketing strategies, activities, and results.
Presented by: Loreen Phillips.
Loreen Phillips, the Head of Information Literacy Services at McDermott Library at the University of Texas-Dallas, has written a recently published book about marketing for libraries, "Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library," published in Dec. 2008 by Chandos Publishing.
First time users of the OPAL online presentation program called "Auditorium" will need to install a small piece of software. At the event web page "Chronological List of All Upcoming Programs" find the link of the left for "Auditorium," then click and follow the install instructions.