Become an Expert Google Searcher in an Hour

Date, Location

Wed, 09/28/2011 - 10:00am - 11:00am

About the Event

Do you use Google every day? Mastering Google's powerful search refinement operators and lesser known features could, over a year's time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered -- IF you know how to wield Google.

Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.

You will learn:

• How to cut through the clutter with Boolean logic, exact phrase matching, wildcards, and search operators like filetype, intitle, site, and "daterange"
• How to cast a wider net by expanding your search to include synonyms with the ~ (tilde) operator.
• How to conduct specialized searches using Google's many search sites like Google News, Google Groups, and Google Blog Search.
• How to obtain real, confidential business plans and marketing plans
• How to invoke the Google search box as a phonebook, a calculator, a measurement converter, a dictionary, a package tracker, an airline timetable, a street map atlas, and a stock ticker.

Cost: no charge

Event Website

http://oreillynet.com/pub/e/1995